Understanding the purpose of your band’s website

Lacking direction in your website is like writing a song without a hook. How are you going to be remembered?

Think about what action you want visitors to your website to take – is it to watch your latest music video? Buy your album? Contact you to book a gig?

Knowing why you want people on your website – and why they want to be there too – ensures you can offer them a great experience when they’re there.